Below is a bit more in depth of my experience broken into company or project.
Community Action Program Legal Services (CAPLAW)
CAPLAW provides legal and training services to the national network of Community Action Agencies (CAAs). CAAs are federally funded nonprofits that were created by the Economic Opportunity Act of 1964 to fight poverty locally. As the Communications Coordinator, is is my responsibility to take the information our lawyers create and make it attractive and understandable. This involves project management, editing, e-news email blasts, publication design, and website updates. In addition, I facilitate webinar trainings throughout the year and work with conference planners to coordinate a national training conference for 475 attendees. My conference responsibilities include everything from branding design and promotion to managing audiovisual requirements on site. Everything CAPLAW produces at this point in time is posted online as free resources. See the main website.
Film Chest, Inc. is an old film company that buys, restores, and rereleases classic feature films and television shows from 1900-1980. I manage social media and web campaigns and design DVD covers for some of our titles on Amazon.
I like to say my alter ego is Lancelot Link on Facebook and Twitter. Lancelot Link: Secret Chimp is a Saturday morning TV show from 1970, James Bond meets Get Smart, with a full chimpanzee cast. You must see it to believe it, fortunately (or unfortunately depending on how you look at it) it’s on Hulu or the official website of the rerelease, which I built in Adobe Dreamweaver.
Also under my control is the rebranding of our most popular channel, American Pop Classics. The channel is live on Hulu, Verizon FiOs and Roku primarily. See the main website.
Not the most traditional piece of experience to go on a resume, but I did do all the design work. Not only was it fun (well, for me at least), it saved a ton of money on printing. I designed our invitation, response card, program booklet, seating cards and various signs using Adobe Photoshop and InDesign.
Spring of 2011 I was one of two PR and Marketing Interns at TD Garden in Boston. We were responsible for tracking and communicating on behalf of Garden Neighborhood Charities, the non-profit arm of TD Garden. Daily, we compiled media hits and sent them to the company. We drafted email blasts, press releases, and reports to vendors. During events, we were a part of handling the press that attended, escorting them through the building and answering questions.
La Vida Center for Outdoor Education
Before attending Gordon I completed a physical education requirement of a 10 day wilderness trip in the Adirondack Mountains in upstate NY. No cell phones, no showers and it was glorious. It only got better when I learned upon arriving at Gordon that I could work for La Vida on campus leading middle school students in team building exercises on the low and high ropes course on campus.
Needless to say, come senior year PR class and I needed a non-profit to do some PR work for, I knew my first choice. I aided the department with several press releases, a PSA outline, feature articles and consulted on other marketing strategies. One press release promoting a “Family Adventure Day” that the department was sponsoring received a call from a Boston Globe reporter. After receiving more information he ran an article promoting the day.